I am trying to improve our reporting on GAdwords. At the moment I compile a manual report e.g. for keyword search campaign it includes CTR, impressions, best ad performance, best adgroup performance. This is just part of a Holistic report which also has google analytics, etc. Hope this makes sense. I am looking for a more automated approach in reporting. Any adice would be appreciated.
Re: Report advice
Have you tried using and Creating Custom dashboards for GA? You can export the data as you know in PDF's for some nice reporting
You can find some premade dash boards here: