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Remarketing - view through conversion with de duplication

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# 1
Follower ✭ ✭ ✭

Hi,

 

in the following scenario, what conversions would Adwords record?

 

the view through conversions are de duplicated.

someone clicked on a search ad and came to the website(they had never previously seen any display ad).

they went away without converting.

they were shown display ads as part of a remarketing campaign.

They came back and converted.

 

now, what kind(s) of conversions would be recorded? 

 

Thanks for the help

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing - view through conversion with de duplication

Top Contributor Alumni
# 2
Top Contributor Alumni

HI

Here is a great article about how view through conversions are tracked. I believe this should clear all your doubts. Refer to section called View-through conversion data. 

It basically says

 

The data you see in your reports can be affected by how you're tracking view-through conversions. Here's how, depending on whether or not the feature is enabled or disabled in your account:

  • Disabled: If a customer views your display ad, doesn't click it, and then later clicks on a search campaign ad, we'll count one view-through conversion and one click conversion.
  • Enable: If a customer views your display ad, doesn't click it, and then later clicks on a search ad, we'll count only the last conversion type (the click conversion, for example).

I also believe this only works on Google Display Network and if believe impression assisted conversion in the search funnels is a better way of tracking this. 

 

Hope this helps

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Remarketing - view through conversion with de duplication

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# 3
Follower ✭ ✭ ✭

I understand that.

 

I'm talking about the opposite scenario:

 

The click happened first. The customer came, and went away.

(S)He was shown a diplay ad(remarketng), and came back and converted.

 

Now, what is recorded? How is it recorded?