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Remarketing tags

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All


I am trying to do a remarketing in Adwords. I create my custom audience list from Google Analytics and export it into my Adwords. Now, the new imported marketing list is shown "unavailable" and Adwords shown "We haven't detected the AdWords tag on your website or in your app". 


Is it caused by not adding AdWords remarketing tag to my site? 


Any ideas? How can I solve the problem? 



1 Expert replyverified_user

Re: Remarketing tags

Top Contributor
# 2
Top Contributor
Hi Joe, The first thing to mention is that the error message seems to be some kind of glitch... if you're not using the AdWords remarketing script it will often throw this up - so provided your list is growing in Analytics then that is not the problem. The next thing to check is the size of the list - to run a regular remarketing campaign you need to have a minimum of 100 visitors on your list - if you are hoping to run a RLSA campaign this minimum requirement rises to 1,000! How big is your list at the moment?