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Remarketing list size

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello AdWords PPL

 

Custom combination of lists: Any Of: 
sum of this groups is 45,000 but  combination of this list is about 85,000.
How it is possible?
 
- Lukas

Re: Remarketing list size

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Please describe the problem with more details. What I can assume at this point is that you have 2 audiences and when you look at the column "List size (Display Network)" they are summed at a total of 45.000 ( for example one is 30.000 and the other is 15.000 )

 

Now you have made a "custom combination" , but using what rules ?

For example you could have chosen Audience1 OR Audience2, meaning a reunion of all cookies from both audiences and it would make sense to wonder why the reunion is not 45.000.

Or you could have chosen Audience1 AND Audience2, meaning an intersection of common cookies from both audiences, and the resulting "custom combination" should be a much smaller list.

 

What represents the 85.000 number ? Can you upload print-screens with what you are seeing to better describe the problem ?

Re: Remarketing list size

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

HI Lukas M,

some visitors could be in 2 or more lists. Visitors of one list can be different from visitors of another list. So, in theory, if you have 2 list with 45000 members, the combined list number could be between 45000 - 90000

Re: Remarketing list size

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Now the numebrs are fine, maybe adwords need some time to do it right:

Problem was that sum of all list was lower than combination calculated by AdWords(list A 10 + list B 15 = combination 43). 

But PrtScr is here:

adwords-audiences.png

- Lukas