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Remarketing from Adwords Conversion Pixel?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I created an adwords conversion pixel that fires when people get to the add to cart view page.

 

Can I generate a retargeting audience from this?   I've searched everywhere and can't find a clear answer.

 

Thank you

1 Expert replyverified_user

Re: Remarketing from Adwords Conversion Pixel?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Attila O

 

You sure can.  You can create that specific list with a "url contains" rule. 

 

More info on that here: https://support.google.com/adwords/answer/6297497?hl=en

Re: Remarketing from Adwords Conversion Pixel?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Follow steps 1-8 in the instructions section of Create a website remarketing list.
In the dialog that opens, add all the conditions that a single page needs to match. To add multiple conditions, simply click the "+" button to the side of a condition.
Select the information about the page you'd like to create the list for. You can choose a basic option like URL, advanced options like referrer URL, parameters sent through the tag, or attributes from the Google Merchant Center (dynamic remarketing only).
Select an option, such as "contains," "equals," or "starts with" from the second drop-down menu. Type in the value. Values can be words, a number, or a date, depending on the type of list you're creating.
Click Done.
Rules for specific pages
You can create rules for people who viewed your homepage, conversion page, or other specific pages.

Create rules for a specific page by selecting "URL" and "equals" from the drop-down menus. Enter the full URL in the text box, copying it exactly as it appears on your website and including your site's protocol ("http" or "https"). In cases where you don't know the protocol or have a page that uses both protocols, you can select "contains."

Re: Remarketing from Adwords Conversion Pixel?

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆

@Surjeet T

 

Due to the likelihood that the add to cart page is dynamic, 'url contains' is probably the best way to go because it is the least restrictive.

Re: Remarketing from Adwords Conversion Pixel?

Google Employee
# 5
Google Employee
If you want to create a list based on the *Conversion* tag and not the remarketing tag, you can do that like this:
- In Shared Library > Audienced, click on the red button "+ Remarketing List" and select "Website Visitors"
- Under "Who to add to your List", select "Visitors of a page with a specific tag", find the tag that corresponds to your AdWords conversion tracking tag and click on the "Add" link
- Save your list and use it to target your ad group