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Remarketing conversion attribution to keywords

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# 1
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I am going with few confusion over attribution of my conversions.

 

If i have a running campaign of t-shirts on different colours. consisting of keywords: "blue tshirts", "slim blue tshirts" "half sleeve blue tshirts" "green tshirts" "yellow tshirts".

 

And later decide to run a re-marketing campaign on display and get few conversions.

 

How i would be able to track that which keyword should get credited for the conversion?

 

 

 

 

 

 

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Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing conversion attribution to keywords

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# 2
Badged Google Partner

Hi Vineet,

 

In AdWords, such a remarketing conversion would be attributed to the remarketing campaign. AdWords automatically attributes a conversion to the last clicked ad.

 

In Analytics, however, you can compare different attribution models. That way you can for example use a first interaction attribution instead of a last interaction attribution model. Using such a model, you can see which keywords and ad clicks (or organic/direct/...) happened before the remarketing conversion.

 

More information on attribution modeling in analytics can be found here: https://support.google.com/analytics/answer/1662518