Remarketing Conversions Don't Match[ Edited ]
November 2016 - last edited November 2016
I am running a remarketing campaign and AdWords is reporting that it has generated 100 conversions. But when I dig deeper and click on the DISPLAY NETWORK tab and then click on the INTERESTS & REMARKETING tab, I only see 8 conversions. What happened to the other 92? Does this mean that the Remarketing audience has only actually produced 8 conversions?
Remarketing Conversions Don't Match
Well... It sounds that 92 clicks were attributed to other targeting methods you have set up - does that make sense?
What other targeting methods are you using? Have you checked similar audiences?
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’