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Remarketing Conversions Don't Match

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# 1
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I am running a remarketing campaign and AdWords is reporting that it has generated 100 conversions. But when I dig deeper and click on the DISPLAY NETWORK tab and then click on the INTERESTS & REMARKETING tab, I only see 8 conversions. What happened to the other 92? Does this mean that the Remarketing audience has only actually produced 8 conversions?

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Remarketing Conversions Don't Match

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# 2
Top Contributor

Well... It sounds that  92 clicks were  attributed  to other targeting methods you have set up -  does that make sense?

What other targeting methods are you using? Have you checked similar  audiences?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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