Related keywords in different ad group
What is the best option?. Example I have in first ad group keyword: auto parts
In second: auto parts online
It's ok? Or it's better to ad negative keyword in first ad group "online" or [auto parts online]
Thanks for help.
Re: Related keywords in different ad group
Hi Simas, welcome to the Community.
Yes, you could do that, add a negative to the first Group, but personally I'd probably keep these two terms in the same Ad Group until I had established their overall performance. Assuming you sell parts only online, I'd imagine "auto parts" would be too broad to be useful as a Keyword anyway and that over time you'd pause/delete it and replace with more specific terms like "auto parts online".
Exactly what you do will depend upon the exact structure and size of your business.