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Related keywords in different ad group

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

 

What is the best option?. Example I have in first ad group keyword: auto parts

In second: auto parts online

 

It's ok? Or it's better to ad negative keyword in first ad group "online" or [auto parts online]

 

Thanks for help.

 

 

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Accepted by topic author Simas J
September 2015

Re: Related keywords in different ad group

Top Contributor
# 2
Top Contributor

Hi Simas, welcome to the Community.

 

Yes, you could do that, add a negative to the first Group, but personally I'd probably keep these two terms in the same Ad Group until I had established their overall performance.  Assuming you sell parts only online, I'd imagine "auto parts" would be too broad to be useful as a Keyword anyway and that over time you'd pause/delete it and replace with more specific terms like "auto parts online".

 

Exactly what you do will depend upon the exact structure and size of your business.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
Solution
Accepted by topic author Simas J
September 2015

Re: Related keywords in different ad group

Top Contributor
# 2
Top Contributor

Hi Simas, welcome to the Community.

 

Yes, you could do that, add a negative to the first Group, but personally I'd probably keep these two terms in the same Ad Group until I had established their overall performance.  Assuming you sell parts only online, I'd imagine "auto parts" would be too broad to be useful as a Keyword anyway and that over time you'd pause/delete it and replace with more specific terms like "auto parts online".

 

Exactly what you do will depend upon the exact structure and size of your business.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Related keywords in different ad group

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Conbut for help. No, we sell parts online and offline, and auto parts is useful as auto parts online.