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Related keywords in different ad group

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# 1
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What is the best option?. Example I have in first ad group keyword: auto parts

In second: auto parts online


It's ok? Or it's better to ad negative keyword in first ad group "online" or [auto parts online]


Thanks for help.



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Simas J
September 2015

Re: Related keywords in different ad group

Top Contributor
# 2
Top Contributor

Hi Simas, welcome to the Community.


Yes, you could do that, add a negative to the first Group, but personally I'd probably keep these two terms in the same Ad Group until I had established their overall performance.  Assuming you sell parts only online, I'd imagine "auto parts" would be too broad to be useful as a Keyword anyway and that over time you'd pause/delete it and replace with more specific terms like "auto parts online".


Exactly what you do will depend upon the exact structure and size of your business.



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Re: Related keywords in different ad group

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Conbut for help. No, we sell parts online and offline, and auto parts is useful as auto parts online.