Received conversion, but don't know how to find which keyword is converting.
I received a conversion on adwords. I tried searching around to see if I can find out what keyword phrase converted, but wasn't able to figure out where this information is placed.
What are the navigation steps to see this information?
Welcome to the forum
In order to see which keywords converted for you, go to the Keywords Tab and then sort the data in descending order of conversions. This will show you which keywords converted for you.
On top of this, I would also encourage you to view the exact search terms which converted for you. To find that, click on keyword details and then select all. This will show you which search terms converted for you. Also, customize the columns of your Search Terms and include the keyword to know which particular keyword triggered which search term and in which match type. This will give you deep insights on what is working for you and what not.
Also read this official blog post where TCs Calin and Moshe have shared their experiences with respect to this new column under Search Terms Report and how it has benefitted them
Let us know if that helps!