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Real time Ad Update

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

How do I update ads dynamically through API? e.g. I want the live score of the match to be fed directly into headline of the ads from XML feed with the change in it. Can somebody help?

1 Expert replyverified_user

Re: Real time Ad Update

Community Manager
# 2
Community Manager

Hi Animesh K,


Have you looked through the API Developers Guide? This should give you a starting off point for using the API. 



Marked as Best Answer.
Accepted by topic author Animesh K
September 2015

Re: Real time Ad Update

[ Edited ]
Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Animesh,

You should use Param Service for this.

But it really wont be real time there will be a definite lag of few minutes and the lag may increase depending on number of keywords you want to work with.

You can also use AdWords Scripts for this purpose.


A word of caution: This will work only for keyword based search network ads. 


Hope this makes sense.


Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Real time Ad Update

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi guys,
What about the new option of real time updates? the one with COUNTDOWN parameter.
Has anyone of you tested it? When I try to do it, it shows me that it won't appear due to character limit : the function itself is 39 characters, but why the interface doesn't recognize the dynamic parameter of it?
Did it work out for someone?