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RSLA. Audience bids on keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do I adjust bids on keywords in adgroups not default bids on adgroups? I have several keywords in each adgroup with different bids on. Want to manage every bid.

1 Expert replyverified_user

Re: RSLA. Audience bids on keywords

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Cawa,

You can enable custom bids. For this, you can go to the specific ad group keywords and then from the bidding tab just above the keywords, enable custom bids.

Hope this helps.

Regards
Rohit Khanna

Re: RSLA. Audience bids on keywords

Rising Star
# 3
Rising Star
By default keyword level bids have higher priority compared to ad.groups level. So if you have changed bid on keyword level it will be active.
Cheers, Alexey
UAWC Agency

Re: RSLA. Audience bids on keywords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

One more time. How do I do audience bid adjustment on keywords not adgroups?

Marked as Best Answer.
Solution
Accepted by topic author Саша П
September 2015

Re: RSLA. Audience bids on keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

OK. Found the answer: "Bid adjustments represent a percentage change in your bids. They're applied on top of the bids that AdWords uses to show your ad: your custom bids or the ad group bid, if no custom bids are set."