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Quality score in Display network

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi Guyz,

   Is it possible to check our quality score in Display netwrok, specially if I am doing Contextual targetting in which I am having keywords too ?

 

 

Regards

Puneet

Re: Quality score in Display network

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

No, the QS is not reported , but you have the next best thing, the "Relative CTR" metric which you can add by customizing columns. This metric should have a value of over 1.0 for a placement, as an indicator that your CTR is above the one from competitors.

 

Read more about it from here :

http://adwords.blogspot.ro/2011/06/today-innovations-in-targeting.html