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Quality Score

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# 1
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If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - Will this impact the quality score of your search campaign or not?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Quality Score

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# 2
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Hi -
I think there are multiple posts on this question - https://www.en.adwords-community.com/t5/Tracking-Reporting/Quality-score-of-search-and-display-resul...

Per Dave & Moshe's answers, no, your Display Network CTRs will not impact your Search Network Quality Scores. The two are completely separate. I'd recommend that you segment Campaigns by Network - one Campaign for Search Network, and one Campaign for Display Network.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Quality Score

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# 2
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Hi -
I think there are multiple posts on this question - https://www.en.adwords-community.com/t5/Tracking-Reporting/Quality-score-of-search-and-display-resul...

Per Dave & Moshe's answers, no, your Display Network CTRs will not impact your Search Network Quality Scores. The two are completely separate. I'd recommend that you segment Campaigns by Network - one Campaign for Search Network, and one Campaign for Display Network.