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Quality Score of GDN

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi all,
 
How are you?
 
I would like to ask a question of Google Display Network quality score.
Is there quality score for each level of campaign which mean campaign has its own quality score, ad group has its own quality score, targeting has its own quality score.?
For example, there are 2 cases. 
1. I make 1 ad group which contains 1 placement which has good performance, and several placements which have bad performance. 
2. I separate placement per ad group, thus in ad group only contains 1 placement.
The question:
1. Is there any effect for quality score if in one ad group contain 1 good performance placement and the rest have bad performance?
2. Which one is better if we want to have a good quality score for each placement?
3. How do google decide the quality score for GDN?
 
Thank you
 
 
 
 
2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Quality Score of GDN

Top Contributor
# 2
Top Contributor
Hi,

Welcome to the adwords CommunitySmiley Happy

The QS on GDN is based on the following factors:-

The ad’s past performance on this and similar sites
The relevance of the ads and keywords in the ad group to the site
The quality of your landing page
Relevancy
Display URL historical Performance on this and similar sites.

In addition to the above the GDN Quality score depends on the Your Bidding Options and targeting. The Quality Score also determined if a Placement targeted ad will appear on a particular site, depends on the campaign’s bidding options:-

a.) If You are using “CPC Bidding” :-historical CTR of the ad on this and similar sites, is one of the important aspects that determine your QS if you are using CPC bidding. QS also based on the Quality of your landing page.
b.) If you are using “CPM Bidding”:- Quality Score is based on the quality of your landing page.


"Is there quality score for each level of campaign which mean campaign has its own quality score, ad group has its own quality score, targeting has its own quality score.?"

Yes Every steps has its own Quality Score. Campaigns has its own, ad group has its own and Placement has its, As QS on the GDN depends Ads Performance on the placement and similar sites as well. So every Ad Group has its own Placement performance and QS.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: Quality Score of GDN

Top Contributor
# 4
Top Contributor
Hi Ricky P,

QS is calculated before each placement. A bad performance placement won't give a good performance placement a lower QS. But it could lower the ad group, campaign or account scores. These things come into play mostly on new placements, or on placements without enough history to calculate their own QS. For new placements, you may need a higher bid in order to accumulate the history.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Quality Score of GDN

Top Contributor
# 2
Top Contributor
Hi,

Welcome to the adwords CommunitySmiley Happy

The QS on GDN is based on the following factors:-

The ad’s past performance on this and similar sites
The relevance of the ads and keywords in the ad group to the site
The quality of your landing page
Relevancy
Display URL historical Performance on this and similar sites.

In addition to the above the GDN Quality score depends on the Your Bidding Options and targeting. The Quality Score also determined if a Placement targeted ad will appear on a particular site, depends on the campaign’s bidding options:-

a.) If You are using “CPC Bidding” :-historical CTR of the ad on this and similar sites, is one of the important aspects that determine your QS if you are using CPC bidding. QS also based on the Quality of your landing page.
b.) If you are using “CPM Bidding”:- Quality Score is based on the quality of your landing page.


"Is there quality score for each level of campaign which mean campaign has its own quality score, ad group has its own quality score, targeting has its own quality score.?"

Yes Every steps has its own Quality Score. Campaigns has its own, ad group has its own and Placement has its, As QS on the GDN depends Ads Performance on the placement and similar sites as well. So every Ad Group has its own Placement performance and QS.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Quality Score of GDN

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Rakesh,

Thank you for the replied.

The conclusion is every level has its own QS. So, if we put a good performance placement and bad placement in one ad group, it will cause a good performance placement get a low QS?
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: Quality Score of GDN

Top Contributor
# 4
Top Contributor
Hi Ricky P,

QS is calculated before each placement. A bad performance placement won't give a good performance placement a lower QS. But it could lower the ad group, campaign or account scores. These things come into play mostly on new placements, or on placements without enough history to calculate their own QS. For new placements, you may need a higher bid in order to accumulate the history.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords