Quality Score Proportionate To Ad Position?
Quality Score is very dependent on click through rate. Click through rate is dependent on ad position. Does Quality Score take into consideration the average ad position? That is, if I'm generally occupying positions 5-6, am I being held to the same click through rate standards as an advertiser who is generally occupying the 1-2 spots for the same keywords?
Re: Quality Score Proportionate To Ad Position?
Yes , the QS is normalized by ad position so a keyword with an average ad position 6 could have the same QS with an ad at the ad position 2.
One place where this is explained is here :
and another is here :
"We also wanted to emphasize that AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. "
Re: Quality Score Proportionate To Ad Position?[ Edited ]
April 2014 - last edited April 2014
Hi Firm C,
Welcome to the AdWords Community! In addition to Adrian response I recommend to also take a look at this help source page:
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