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Quality Score Proportionate To Ad Position?

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# 1
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Quality Score is very dependent on click through rate.  Click through rate is dependent on ad position.  Does Quality Score take into consideration the average ad position?  That is, if I'm generally occupying positions 5-6, am I being held to the same click through rate standards as an advertiser who is generally occupying the 1-2 spots for the same keywords?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Quality Score Proportionate To Ad Position?

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# 2
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Hello, 

 

Yes , the QS is normalized by ad position so a keyword with an average ad position 6 could have the same QS with an ad at the ad position 2.

 

One place where this is explained is here :

 

http://www.youtube.com/watch?v=vGe848L9aqw#t=0m45s

 

and another is here :

 

http://adwords.blogspot.ro/2008/11/update-on-improvements-to-ads-quality.html

 

"We also wanted to emphasize that AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. "

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Quality Score Proportionate To Ad Position?

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# 2
Collaborator ✭ ✭ ✭

Hello, 

 

Yes , the QS is normalized by ad position so a keyword with an average ad position 6 could have the same QS with an ad at the ad position 2.

 

One place where this is explained is here :

 

http://www.youtube.com/watch?v=vGe848L9aqw#t=0m45s

 

and another is here :

 

http://adwords.blogspot.ro/2008/11/update-on-improvements-to-ads-quality.html

 

"We also wanted to emphasize that AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. "

Re: Quality Score Proportionate To Ad Position?

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Firm C,

Welcome to the AdWords Community! In addition to Adrian response I recommend to also take a look at this help source page:

https://support.google.com/adwords/answer/156066?hl=en

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Quality Score Proportionate To Ad Position?

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# 4
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Thanks for the response! Exactly what I was looking for, and the answer I was hoping for hah.