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QS on Display Network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, 

 

Does anyone can explain me where to find the Quality Score on the display network please? I read about it but can't find it.

 

Many thanks, 

 

Claire

1 Expert replyverified_user

Re: QS on Display Network

Top Contributor
# 2
Top Contributor

Hi clairehex;

It's there; but Google does not disclose it....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: QS on Display Network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,
Thanks for your answer. How can we know our QS then and if we need to improve it?
Marked as Best Answer.
Solution
Accepted by topic author clairehex
September 2015

Re: QS on Display Network

Top Contributor
# 4
Top Contributor

Google says little on that: According to Google:

 

The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a particular Display Network placement, as well as the ad's position on that placement, depends on the campaign's bidding option.

If the campaign uses cost-per-click (CPC) bidding, Quality Score is based on: 

  • The historical CTR of the ad on this and similar sites
  • The relevance of the ads and keywords in the ad group to the site
  • The quality of your landing page
  • Other relevance factors

http://support.google.com/adwords/certification/bin/answer.py?hl=en&answer=152234

 

This is more "hiding than revealing"...

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: QS on Display Network

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for your help, it indeed more hiding than revealing...