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Properly Tracking UTMs through AdWords and Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I've been managing an AdWords Account where I created custom UTMs to link it with Pardot so we can get a better understanding of the costs and ROI from running these campaigns in the first place.
 
The issue is, that though Pardot tells me there have been conversions from these campaigns via the UTM. Neither AdWords or Analytics is registering the conversions and it seems to be doing all sorts of weird things in analytics. I.e. the average session time has dropped from 00:01:40 to 00:00:06. 
 
IF the conversions are coming through analytics in the first place I can't see them coming up under our campaigns tab so maybe they're registering as Organic?
Have you seen anything like this before? Do you know anyone who could help me with this?
2 Expert replyverified_user

Re: Properly Tracking UTMs through AdWords and Analytics

Top Contributor
# 2
Top Contributor

Hi Paula,

 

Welcome to AdWords Community.

 

To me, there seems to be a problem with tracking code or UTM implementations. If there's a conversion, AdWords/Analytics must record it, if it is not recording, there must be problem either with tracking code or with UTM setup. It would be difficult to advise without getting to see the actual scenario.

 

Thanks
Ratan Jha

 

Re: Properly Tracking UTMs through AdWords and Analytics

Top Contributor
# 3
Top Contributor
Hi Paula P,

Did you also disable auto-tagging? What, exactly, do you mean by "custom UTMs".

With auto-tagging turned off, data appears in a different section in Analytics. If you have the AdWords conversion code properly placed, conversions should be record in AdWords, auto-tagging or not. If you are using GA tagging and/or importing conversions to AdWords from Analytics and you have turned off auto-tagging, that's probably not going to work.

You can use auto-tagging and manual tagging at the same time. The limit to the query string length, as I recall, is 1024 characters. Anything beyond that point is truncated.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Properly Tracking UTMs through AdWords and Analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hey, thanks for replying. No I didn't disable auto-tagging.

My company has started to use Pardot to tie it in with sales force so that
we can get a better idea where the leads are coming from. I was instructed
to make the UTMs and apply them to the existing adwords campaigns. Before
this point I had no issue seeing the conversions on both adwords &
analytics from these campaigns. But now I'm not seeing anything. I know
they are coming through because Pardot gives me email notifications and I
can see which one of my campaigns they've come from.

Does that make sense?

I'm not sure I understand what you mean though. I'm figuring out a lot of
these things as I go.

--

--


[image: Be Media]

*Paula Pacheco*
Digital Specialist

*Be Media*
1 / 10 Station Street, Cottesloe. WA. 6011
08 9384 8721
paula@bemedia.com.au - www.bemedia.com.au


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Re: Properly Tracking UTMs through AdWords and Analytics

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hey Ratan, thanks for the reply. I have a feeling you may be right which is
frustrating because I followed the instructions step by step.

The scenario is:

My company has started to use Pardot to tie it in with sales force so that
we can get a better idea where the leads are coming from. I was instructed
to make the UTMs and apply them to the existing adwords campaigns. Before
this point I had no issue seeing the conversions on both adwords &
analytics from these campaigns. But now I'm not seeing anything. I know
they are coming through because Pardot gives me email notifications and I
can see which one of my campaigns they've come from.

Does that make sense?

--

--


[image: Be Media]

*Paula Pacheco*
Digital Specialist

*Be Media*
1 / 10 Station Street, Cottesloe. WA. 6011
08 9384 8721
paula@bemedia.com.au - www.bemedia.com.au


DISCLAIMER:

This email and any files transmitted with it are confidential and intended
solely for the use of the individual or entity to whom they are addressed.
If you have received it by mistake, please let us know by e-mail reply and
delete it from your system. If you are not the named addressee you should
not disseminate, distribute or copy this e-mail. If you are not the
intended recipient you are notified that disclosing, copying, distributing
or taking any action in reliance on the contents of this information is
strictly prohibited.

This email and its contents are intended to provide support only and have
not taken into account your business situation, personal situation and
needs and therefore before acting on or using this information you should
consider its appropriateness having regards to your objectives and needs.
Be Media Group, its directors, employees and consultants do not represent,
warrant or guarantee, expressly or impliedly, that the information
contained in this document is complete or accurate. Nor does Be Media Group
accept any responsibility to inform you of any matter that subsequently
comes to its notice, which may affect any of the information contained in
this document.

Unsubscribe:If this email contains any promotional content that you do not
wish to receive, please reply to the original sender and write "Don't email
promotional material" in the subject.

Re: Properly Tracking UTMs through AdWords and Analytics

Top Contributor
# 6
Top Contributor

Hi Paua,

 

The first thing I would advise now is to check your conversion pixel implementation. You can use Google's Tag Assistant Extension for Chrome browser to check your implementation. 

 

Also, as you are using UTMs I believe your are using Pardot's Google Analytics Connector as well. If so, turn auto tagging off. 

 

Thanks
Ratan Jha

 

Re: Properly Tracking UTMs through AdWords and Analytics

Follower ✭ ✭ ✭
# 7
Follower ✭ ✭ ✭
@paula did you get this tracking fixed. I'm also trying to get AdWords data in Pardot and want to set up the tracking template properly in Shared library. Any help you can provide will help immensely in terms of the way you built the URL template with all the tracking parameters.

Below is some info from Pardot team

Pardot’s Google Analytics Connector will only capture UTM Parameters if the UTM Parameters are uploaded into the URL and the prospect clicks this link as first touch point onto a Pardot tracked page.

The UTM Parameters that we can capture are as follows:

pi_utm_campaign
pi_utm_medium
pi_utm_source
pi_utm_content
pi_utm_term