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Problems with implementing GA Remarketing using Tagmanager & Datalayer

[ Edited ]
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# 1
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Can anyone help us out? We're trying to implement the remarketing tag using tagmanager with the datalayer. However the Adwords Campaingmonitor is recognising our tag, but cannot find any custom parameters like ecomm_pagetype etc. This is the code we use for a productpage ( :


<!-- Google Tag Manager -->
var google_tag_params = {{"ecomm_pagetype":"product","ecomm_prodid":"5055300402110","ecomm_pname":"Cambridge Audio NP30 Netwerk Muziek speler Zwart","ecomm_pvalue":"599.0000"}};
dataLayer = [{
google_tag_params: window.google_tag_params
<noscript><iframe src="//"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
<!-- End Google Tag Manager -->


We're also getting confused how Google expects the code to be, because on some pages they use 'pagetype' and some use 'ecomm_pagetype' :-)



1 Expert replyverified_user

Re: Problems with implementing GA Remarketing using Tagmanager & D

Community Manager
# 2
Community Manager
Hi Richard,

We're looking into this for you. Stay tuned!
Marked as Best Answer.
Accepted by JulianaS (Google Employee)
September 2015

Re: Problems with implementing GA Remarketing using Tagmanager & D

Google Employee
# 3
Google Employee

Hi Richard, 


It looks like you are using Tag Manager API to implement remarketing via Google Analytics. To clarify, when you reference Campaign Monitor are you referring to a third party platform namely If Campaign Monitor is having issues finding certain segments of the code, I'd recommend reaching out directly to their support team as most code questions will be specific to your specific API program. 


Also, you'll want to make sure you use ecomm_pagetype in the code rather than just pagetype (See here). I hope this helps! 



Re: Problems with implementing GA Remarketing using Tagmanager & D

Visitor ✭ ✭ ✭
# 4
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