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Problems with clicks/conversion

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi you all,

In a period of three months, we have recorded more conversions than a number of clicks on Adwords campaign. We can't figure out why this is happening. Maybe some have a similar experience or problem, like this one and could help us out.

1 Expert replyverified_user

Problems with clicks/conversion

Top Contributor
# 2
Top Contributor

Hi @Vladimir Ć,

 

You are advised to click Columns / Modify columns / Conversions and finally select and add the Converted clicks metric. Chances are the figure this vital metric shows will be less than the number of clicks. 

 

What you say may be caused by a few factors. My best guess is that either the conversion code is in the wrong place on your website or you offer multiple conversion types to the same website visitor and consider each of them in the metric you are currently viewing and complaining of.

 

Best,

Lakatos