Possible to remove conversions
About 10% of our online orders add up being cancelled at a later stage, mainly due to that a prepayment is not coming from the customer. The rate is much higher for certain products.
Is there any way to remove these from the Google Adwords conversions in order to show more relevant statistics (which then can also be used by the CPA optimizer)?
Since there are ways to manually add conversions (like for phone call orders etc) - the opposite should also be possible ?
Re: Possible to remove conversions
Welcome to AdWords Community.
It does make sense when you say that certain conversions may sometimes not be the actual sales, but unfortunately, there's no way to remove the conversions from the system once they have been recorded.
Recording conversion manually and uploading them to the system as offline conversions can be a way out, but it will have way too hassles thus won't be justified.