Re: Please tell me what is best CTR rate in Adword[ Edited ]
April 2014 - last edited April 2014
CTR = (Clicks/Impressions)*100
Read here about CTR (Clickthrough Rate)
For Search Network: Starting CTR considered to be good CTR is 1%. But with some efforts you can work on improving CTR constantly. 1% is just a starting benchmark which indicates that you are on a right track. Higher the CTR better the quality.
For Display Network: Any CTR below 1% is for Display. I feel .50% and above is good CTR.
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