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Please tell me what is best CTR rate in Adword

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# 1
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Please tell me about calculation of CTR and what best CTR rate.

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Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Please tell me what is best CTR rate in Adword

[ Edited ]
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# 2
Top Contributor

Hi Pankaj,

CTR = (Clicks/Impressions)*100

Read here about CTR (Clickthrough Rate)

For Search Network: Starting CTR considered to be good CTR is 1%. But with some efforts you can work on improving CTR constantly. 1% is just a starting benchmark which indicates that you are on a right track. Higher the CTR better the quality.

For Display Network: Any CTR below 1% is for Display. I feel .50% and above is good CTR.

Please let us know if you have more questions.


Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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