AdWords
6K members online now
6K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Phone through rate stats question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Probably missing something obvious, but I only see the PTR (Phone through rate) numbers at the campaign level.  How can I see these stats down to a adgroup, or even keyword level?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Allen k
September 2015

Re: Phone through rate stats question

Rising Star
# 2
Rising Star

Hi Allen,

You can add the column from columns>customize columns to see PTR at the ad group level. You can also view PTR under dimensions. However, this metric isn't available at the keyword level. As a workaround, you can set up call conversions (if Google Forwarding number is available in your country) to view conversion rates at the keyword level. More about measuring calls here.

Good luck,

Sumanth

Sumanth Sridhar