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Phone through rate stats question

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# 1
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Probably missing something obvious, but I only see the PTR (Phone through rate) numbers at the campaign level.  How can I see these stats down to a adgroup, or even keyword level?

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Marked as Best Answer.
Accepted by topic author Allen k
September 2015

Re: Phone through rate stats question

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# 2
Rising Star

Hi Allen,

You can add the column from columns>customize columns to see PTR at the ad group level. You can also view PTR under dimensions. However, this metric isn't available at the keyword level. As a workaround, you can set up call conversions (if Google Forwarding number is available in your country) to view conversion rates at the keyword level. More about measuring calls here.

Good luck,


Sumanth Sridhar