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Phone call tracking

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# 1
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Is there a way to track phone calls that eventually lead to a sale in this setup?

 

https://support.google.com/adwords/answer/2998031

Re: Phone call tracking

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# 2
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Hi Scot:

You are able to track phone calls with this new feature, but the ease of doing that may depend on who you are using to currently track calls. Right now, Mongoose Metrics is able to fully integrate with the new Conversion Import feature (as noted in this blog from AdWords: http://adwords.blogspot.com/2013/09/measure-optimize-for-offline-sales-with.html). Not sure how other vendors are handling this just yet though.

Re: Phone call tracking

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# 3
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Hi Scot,

 

A call tracking service can help you to track sales made via phone and attribute it to the marketing channel it originated.   This can include your website and other online marketing as well as offline marketing.  It does this by giving each website visitor a unique number and tracking which web pages a visitor looks at before during and after calling you, and so what triggered them on the website to call you.  For other advertising, you can allocate a specific number to each marketing channel; for example one phone number for a leaflet, one number for a PPC advert, one number for a radio advert etc.  This way you can see which marketing campaign is triggering leads and which are leading to sales and the revenue made from them.

 

ResponseTap are a call tracking company that offer scalable packages suitable for all size businesses with plenty of features as standard, that also integrates with a range of other analytics including Adwords and Analytics.  Contact them for more in depth information or a demo.

 

Hope this helps

 

Louise Dixon