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Phone Number Clicks Conversion Tracking Question

[ Edited ]
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# 1
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In regards to the "Clicks on your number on your mobile website"

 

Is a click on Desktop counted as a conversion?

 

We do not use m. sites to specify a mobile site, we only use responsive designs, incase that matters.

 

This question came up in the office today and no one could confidently answer. When a desktop ad is clicked and then the phone number on the website,it brings up an external protocol request. Does this trigger as a conversion?

1 Expert replyverified_user

Re: Phone Number Clicks Conversion Tracking Question

Community Manager
# 2
Community Manager
Hi Chris,

My gut says the answer is yes, and that so long as the phone number is clickable, the code will count it. But I have reached out to a product expert for you to double check! I'll post back here when I have the final answer.

Cassie
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Accepted by CassieH (Community Manager)
January 2016

Re: Phone Number Clicks Conversion Tracking Question

Community Manager
# 3
Community Manager

And I just got back the answer, which is yes. So long as that phone number is clickable from desktop as well, it would register as a conversion. The code works regardless of the device a user is on; having "mobile" in the name is more so for advertisers who have separate mobile sites, since they likely do not have the click-to-call functionality on the desktop site.

 

Let me know if that makes sense or if you have any other questions!

Cassie

Re: Phone Number Clicks Conversion Tracking Question

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# 4
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Thanks for the answer, I have passed this along!