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Performance benchmarks for Youtube video ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm looking for performance benchmarks for Youtube video ads. Preferably for the Tech or Industrial vertical, if not, general stats will do.

 

CTR, View Rate, average CPV... Maybe by ad type also

Any tips on where to find this data are highly appreciated!

 

Thanks!

2 Expert replyverified_user

Re: Performance benchmarks for Youtube video ads

Google Employee
# 2
Google Employee

Hi Kate,

 

If I understand your question correctly, your looking to compare your Youtube video ads for performance (CTR, view rate, average CPV, etc). If this is correct, I suggest you download the Adwords Editor : https://support.google.com/adwords/editor/answer/57752 You can use AdWords Editor to download and manage ads for YouTube Promoted Videos. The information in the link tells you how to add or modify Promoted Video ads using CSV import or the Add Multiple Text Ads tool Your imported CSV files should contain useful metrics like CTR, view rate, etc.

Re: Performance benchmarks for Youtube video ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Kate,

Have you found a way to find benchmarks for video ads already?

Hope so, let me know,

Johan

Re: Performance benchmarks for Youtube video ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Kate,

 

I was looking for the same and I called Google. They said that you would have to upload the videos and select the target groups to get any projections.

 

So I searched some more and came across these links below which has some data. Hope this helps.

 

http://www.marketingprofs.com/charts/2014/24821/digital-ad-benchmarks-performance-by-format

http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou

 

Best,

Saumyarup

Re: Performance benchmarks for Youtube video ads

Community Manager
# 5
Community Manager
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