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Pausing and Re-Enabling Multiple campaigns

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# 1
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Does Pausing and Re-Enabling Multiple campaigns frequently have an impact on the no of conversions and cost per conversion?

 

If Yes then what is the best solution to resolve this problem as I am bound to pause campaigns on regular basis.  

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Accepted by topic author Amruta P
July 2017

Pausing and Re-Enabling Multiple campaigns

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# 3
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Hi Amruta,

 

Moshe is 100% right. It is not good for performance to be pausing campaigns regularly. The Adwords system works at it's best when it has consistent data to work with and optimise on, and it also makes your job harder as far as manual optimisation. Imagine it like driving a car, when you first start driving after you've stopped have to gain speed again. This is how the AdWords system can be when you stop and start (unless you have a very aggressive budget or a low amount of competition) because you have to regain your place in the auction under different conditions. 

 

Why do you need to pause your campaigns so often? There could be a better option, for example setting bid modifiers or a custom ad schedule. 

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Pausing and Re-Enabling Multiple campaigns

Top Contributor
# 2
Top Contributor

@Amruta P;

 AdWords is a system of  a steady state: "unplanned" (e.g. pausing a campaign)  or frequent changes  are not "healthy" to  systems in a steady state. (The same behavior applies to physical systems in nature which are in a steady state.) Changes should be planned and moderate.

Hence, I recommend to pause a campaign by setting an end date, and not by reducing (significantly) the budget.

If you routinely pause / enable campaigns  the system is always in "transition" and this has an impact on performance.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Amruta P
July 2017

Pausing and Re-Enabling Multiple campaigns

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Amruta,

 

Moshe is 100% right. It is not good for performance to be pausing campaigns regularly. The Adwords system works at it's best when it has consistent data to work with and optimise on, and it also makes your job harder as far as manual optimisation. Imagine it like driving a car, when you first start driving after you've stopped have to gain speed again. This is how the AdWords system can be when you stop and start (unless you have a very aggressive budget or a low amount of competition) because you have to regain your place in the auction under different conditions. 

 

Why do you need to pause your campaigns so often? There could be a better option, for example setting bid modifiers or a custom ad schedule. 

Pausing and Re-Enabling Multiple campaigns

Follower ✭ ☆ ☆
# 4
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Thanks for the solution Abbie.

Pausing and Re-Enabling Multiple campaigns

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Thanks Moshe. Understood the reason !