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Pardot form intake not matching Adwords conversions

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# 1
Visitor ✭ ✭ ✭

Our client uses Pardot form handlers on their landing pages, which direct to a thank-you URL for conversion tracking. AdWords has been capturing conversions at a rate (~8%-10%) that's consistent with other clients and the industry but Pardot is capturing/recording far less actual form fills. The Pardot/SalesForce people seem to think we're the problem ... but we don't see this issue with clients that use Marketo, Hubspot, etc.

Any insights/advice you can give? Had a similar experience?

1 Expert replyverified_user

Re: Pardot form intake not matching Adwords conversions

Community Manager
# 2
Community Manager
Hi Adam,

Thanks for posting to the Community. I'm sorry that you haven't received an answer here yet. Unfortunately I don't have much insight into Pardot's integration with AdWords, so I would recommend working directly with them to resolve this if you are still experiencing this issue.