AdWords advertisers who have linked their account to Analytics should be able to see their AdWords cost data and destination URL visits data imported into their AdWords Campaigns report (underneath the Traffic Sources section). However, if you don't see any data in your reports, it may be due to a few reasons:
- Your ads are not running as expected
If you're not seeing any click data in your AdWords Campaigns report, check that the advertising campaigns you'd like to track with Analytics are running as intended.
- Cost data and auto-tagging are implemented incorrectly
If your ads are running smoothly and you still don't see any data in your AdWords Campaigns report, then it may be due to a untagged URL or an incorrect implementation of your AdWords cost data. The table below plots the different scenarios that could happen as a result.
Cost data applied Cost data not applied Manual tagging
If you manually tag your AdWords ads withsource=google and medium=cpc, then they will show up in the AdWords Campaigns report. You must tag the actual Destination URL, and not a redirect, for manual tagging to record data.
As for your AdWords cost data, it will appear from within the 'Clicks' tab in the AdWords Campaigns report.
Within the AdWords Campaigns report, only the visits data for your AdWords campaigns can be viewed. You won't see any cost data appear inside the 'Clicks' tab.
Auto-tagging This is the most desired result for people who want both their AdWords cost and visits data to appear in their AdWords Campaigns report. If you've applied cost data and auto-tagged all your links, this scenario should apply to you.
Don't see any cost data to apply from your Profile Settings page? Maybe you haven't linked your AdWords account to your Analytics account yet.
In your AdWords reports, cost data will not appear in the 'Clicks' tab, and all AdWords dimensions such as campaign name, ad group, keyword, etc will show as (not set).
No tagging No AdWords information will appear in your AdWords Campaigns report. Your AdWords visits data will show up as an 'organic' or 'referral' medium in your Analytics reports. The same scenario will result as the one with no destination URL tagging and applied cost data.