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PPC Converions Attributing to Direct

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# 1
Visitor ✭ ✭ ✭

I hope someone can help, last month our PPC tracking seemed to go askew and started attributing all of our Social PPC conversion to direct, and some, only some, of our Google Adwords PPC conversions to direct.


We have auto-tagging enabled and the Adwords account is linked with the Analytics account.  It was working perfectly the month before last.


The customer is taken to a secondary site to complete the booking and I am wondering if potentially we need to reinstall our tracking code on this site, but I'm not sure where to find this code.  All is tracking fine for organic, affiliates and other channels.  It's just our social and Adwords PPC. Can someone guide me?


thanks Jenny

1 Expert replyverified_user

Re: PPC Converions Attributing to Direct

Top Contributor
# 2
Top Contributor

Hi @Jenny A


Here are a few things that you should check for  - 


  • Check if there is any redirect in place when the UTM or GCLID is added to the URL
  • Did you recently do any setup like http to https or vice versa? If yes, the redirect in place could be causing it.
  • Was the implementation modified recently?

Ratan Jha
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