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PPC Clicks and impression

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

is it possible to know whether the PPC campaign is running properly based on the clicks and impression we receive.? Is there any formula. for 100 impression how many clicks we should receive?

Re: PPC Clicks and impression

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
It totally depends and on an average it has been said on various google webinar and seminar it should be above 1.5%

Re: PPC Clicks and impression

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
if i receive 25000 impression & 75 clicks so what will be the average is it running goood?

Re: PPC Clicks and impression

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆
its not good at all if you are running a search campaign but for display i would say its an average thing