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Our current URLs seems like this. Whats changing?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have multiple accounts under our MCC and we have kept all our URLs as example given below:

 

http://cashkaro.com/page/mobikwik-offers/r=500790?ck-source=google-adwords&ck-campaign=Mobile-Rechar...

 

So we have these parameters as static ones:

ck-source=google-adwords&ck-campaign=Mobile-Recharge-MobiKwik-Offer

 

And these parameters as value track parameters:

keyword={keyword}&matchtype={matchtype}&network={network}&creative={creative}&adposition={adposition}

 

Questions:

1. What actually is change going to happen? What going to be changed in Final URL thing?

2. What we need to change as per the policy?

3. What about value track parameters we are using?

Re: Our current URLs seems like this. Whats changing?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Dear Kamran,

 

Thank you for posting your query in adwords community.

 

Please find below the response for your questions:

 

  1. What actually is change going to happen? What going to be changed in Final URL thing?

Response: Upgraded URL introduced for easier and faster URL management. It’s just going to separate out your base URL and tracking parameters.

 

For eg, previously you were using destination URL to put both base URL and tracking parameters together. With the new version, you can put your base URL in Final URL filed and tracking parameters in tracking template field.

 

Your Landing page: www.amazon.com/shoes

Your  Final URL: www.amazon.com/shoes

Tracking Template:

?utm_source=google&utm_medium=Marketing&utm_campaign=Shoes&utm_term=Buy+Shoes&utm_content=Buycycle

 

  1. What we need to change as per the policy?

Response: If you have a third party tracking, use upgraded URL as mentioned above.

 

  1. What about value track parameters we are using?

 

Response: You can put them in tracking template.

 

Please let me know if you require any additional clarification.

 

Thanks & regards,

Gokuldas K

 

Re: Our current URLs seems like this. Whats changing?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi @kamran a
 
You want to use Using dynamic tracking URLs?
 
if yes then please read this article for deep solution about you all queries. 
https://support.google.com/adwords/answer/2549100?hl=en
& If Just want to understand URL structure or want change it.
Then you can also follow the @Gokuldas K reply.