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Online and offline adword conversion for same GCLID

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

How google considers online and offline adword conversion for same GCLID? Does it consider as unique conversion or it will be treated as duplicate?

1 Expert replyverified_user

Re: Online and offline adword conversion for same GCLID

[ Edited ]
Community Manager
# 2
Community Manager

Hi Ankit,

Welcome to the AdWords Community and thanks for posting your question here. Can you please add a little more detail to your question? How are your conversions set up now? I'm getting a specialist to help you with this.

Thanks,
Mini

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Online and offline adword conversion for same GCLID

Community Manager
# 3
Community Manager

Hi Ankit,

 

Thanks for your question. 

AdWords would only record conversions from a specific gclid. So if you have 2 conversions from one gclid it depends on your conversion settings :

You can keep it to unique to capture only unique conversions or All to capture all. 

In your case I believe you're trying to upload offline conversions and one of them might already be accounted for as an online conversion. 

In situations where you import offline a completely different conversion action is created while online is different too. So if the online was recorded and you upload the offline for the same as well, then it would show that under the import conversion too. Essentially counted both in the total and duplicating. 

Ideally you shouldn't upload a gclid conversion if its already accounted for. Hope that helps!

 

Cheers,

Online and offline adword conversion for same GCLID

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Hi Mini,

 

We are storing inbound gclid values on our landing pages (from the URL) from our ads. This is an ecommerce site.  Since we can't rely on cookies for conversion tracking (cookies disabled, removed or adblock, etc), on the thank you page, we can retrieve the gclid value.

 

My question: we are using Google Tag Manager - how do we report the gclid value back to GA on the thank you page, assuming we can retrieve the original gclid value?