One day of no impressions for remarketing campaigns (19 November)
For a couple of accounts, we noticed a steep drop in impressions on 19 November.
Everything seems to have gone back to normal the day after.
Has anybody else had this problem? Have you found out where it came from?
Re: One day of no impressions for remarketing campaigns (19 November)
There was known issue with some Display campaigns showing a sharp decrease in traffic on Nov. 18-19. Based on the fact that your decrease rebounded the day after and has continued to run as usual, I suspect your campaign may have been one of those impacted. You can see a thread about this here as well: https://www.en.advertisercommunity.com/t5/AdWords-Tracking-and-Reporting/Huge-drop-in-impressions-on...
Please do post here if it happens again, though, and we'd be more than happy to help you troubleshoot!