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Old remarketing tag and new Google tag Manger

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello to everyone,


As we are overhelmed with all the conversion tags on our site we decided to use Google Tag Manager. I would like to know if we take out the Adwords remarketing tag from our site and we will implement it by GTM, if we can loose some datas. There is one remarketing campaign active and others in preparation. Do you recommend the implementation now or should we stop the campaigns first ?

Thanks and have a nice day, Kaci

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
April 2017

Old remarketing tag and new Google tag Manger

Rising Star
# 2
Rising Star

Hi Kaci,


Good question.


You don't need to stop your remarketing campaign while you update the codes. You shouldn't lose data by making the switch.