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Not Getting Leads

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

I am using adwords from last 6 months and We are in VPS (Virtual Private Server) solution provider.

 

My ads is also in very good way. Display and Search result are also good. As per my comunication with google expert from google help center he is saying that your compagin is very good. But my issue is that I am not getting any Single leads from Google adwords.

 

How is possible. Google Experts is not able to solve my quarry. Anyone can help me how to get leads from it.

 

Please help.

 

Regards,

Sandeep

3 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Not Getting Leads

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hi Sandeep,

 

Your CTR is not that great. You will need to work on your ads first in order to bring your CTR to atleast 1% or else your quality score will fall below 7/10 very soon.

 

There may be tons of articles online which will teach you how to prepare an effective landing page, but to go over the best practices quickly here are some tips for you:

 

1) Make your landing page content crisp and informative.

2) If you generating leads then highlight your lead generation form on the landing page itself. If you are an ecommerce website then make sure you point your customers directly on the product page they are searching.

3) Your landing page should be easily navigable.

4) Landing page should be decent in design and must raise your customers eyeballs.

 

If you can include your landing page address then I can surely give you some specific suggestions to improve it.

 

Thanks!

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Re:No conversions due to landing page quality

Top Contributor
# 6
Top Contributor

It's very rare for me to disagree with Moshe, but I'm going to here in one respect.  It is the CTR you should be worried about here (7/10 is not a bad QS - especially given the very low CTR), but it's not the landing page I'd be looking at to improve CTR.  As I'm sure you know, CTR is a measure of how often your ad is clicked when shown and all this happens before the landing page is reached.

 

Why could CTR be the root of your poor leads?  Because a low CTR can often indicate a poor relationship between the keywords you're using and the ad itself, which in turn can mean that people who do click your ad may find your product/service not relevant to their needs.

 

There are two main causes for poor CTR:  A poor match between the keyword(s) and the ad(s) (your keyword is "ballet shoes" and your ad is for "running shoes") or a poorly worded ad that is unattractive either on its own or compared to other ads shown.  There are other factors, but these two will cover most circumstances.

 

In your case, onlinesandeep, I'd be looking initially at the keywords you're using.  Are they all (or largely) broad matched?  Are they organised into tightly focused groups that each has its own theme, matched to ads on that same theme? Could they have alternate meanings?  For example, "windows" can mean the glass we look through or the Microsoft operating system.

 

Once you're completely happy that your keywords are as good as they can be, and organised as above, and if your CTR doesn't improve, I'd then look at the ads themselves.  Make sure you have multiple variations and have set your delivery to "rotate" so you can examine the performance of each ad variation.  Make sure you have a strong call to action and a good match with the theme - and specific keywords - within your group(s).

 

Try this now and examine any change over a few days then come back and let us know how you got on.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Not Getting Leads

Top Contributor
# 13
Top Contributor

"I am also surprise that Google Expert is not provide me solution for my issue. Hope Dusons suggestions should me helpful for me."

 

Again, I am not really suprised, they need to understand your business.  AdWords is a little deeper than a quick phone consult to make things work.  Sometimes it is the account setup, sometimes it is the site, sometimes it is the business model that is not 'working'.

 

Thanks for sharing the CTR for each network.  1% is low for search network.  I think you likely have work to do on the adwords account to improve the performance...

 

....so what match type are those keywords?



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Re:No conversions due to landing page quality

Top Contributor
# 2
Top Contributor

Hello onlinesandeep;


The phenomenon you are describing (i.e. an AdWords campaign that is properly set with good performances ) with no leads (or conversions in AdWords terminology), usually indicates that the landing page in not attractive. That is, users click (you mentioned "display and Search result are also good"), but don't find what they look on your landing page. The outcome is: no conversions.

 

Let's start by getting some stats:

What is your QS?

What is your CTR?

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Re:No conversions due to landing page quality

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Moshe,

 

Thanks for your reply.

 

I discussed with Experts regaring landing page he said that its ok.

 

My QS = 7/10

CTR = 0.30%

 

Please suggest for how to improve QS and landing page.

 

Thanks.

Re::No conversions due to landing page quality

Top Contributor
# 4
Top Contributor

onlinesandeep;


That's a low CTR;

You need to work on your landing page quality ...

The best would be, to do some reading first. A good starting point would be a help center article on landing page,  and a WIki article by ScottyD on landing page for targeting "black friday", that includes, also,  general tips on landing page quality.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Not Getting Leads

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hi Sandeep,

 

Your CTR is not that great. You will need to work on your ads first in order to bring your CTR to atleast 1% or else your quality score will fall below 7/10 very soon.

 

There may be tons of articles online which will teach you how to prepare an effective landing page, but to go over the best practices quickly here are some tips for you:

 

1) Make your landing page content crisp and informative.

2) If you generating leads then highlight your lead generation form on the landing page itself. If you are an ecommerce website then make sure you point your customers directly on the product page they are searching.

3) Your landing page should be easily navigable.

4) Landing page should be decent in design and must raise your customers eyeballs.

 

If you can include your landing page address then I can surely give you some specific suggestions to improve it.

 

Thanks!

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Re:No conversions due to landing page quality

Top Contributor
# 6
Top Contributor

It's very rare for me to disagree with Moshe, but I'm going to here in one respect.  It is the CTR you should be worried about here (7/10 is not a bad QS - especially given the very low CTR), but it's not the landing page I'd be looking at to improve CTR.  As I'm sure you know, CTR is a measure of how often your ad is clicked when shown and all this happens before the landing page is reached.

 

Why could CTR be the root of your poor leads?  Because a low CTR can often indicate a poor relationship between the keywords you're using and the ad itself, which in turn can mean that people who do click your ad may find your product/service not relevant to their needs.

 

There are two main causes for poor CTR:  A poor match between the keyword(s) and the ad(s) (your keyword is "ballet shoes" and your ad is for "running shoes") or a poorly worded ad that is unattractive either on its own or compared to other ads shown.  There are other factors, but these two will cover most circumstances.

 

In your case, onlinesandeep, I'd be looking initially at the keywords you're using.  Are they all (or largely) broad matched?  Are they organised into tightly focused groups that each has its own theme, matched to ads on that same theme? Could they have alternate meanings?  For example, "windows" can mean the glass we look through or the Microsoft operating system.

 

Once you're completely happy that your keywords are as good as they can be, and organised as above, and if your CTR doesn't improve, I'd then look at the ads themselves.  Make sure you have multiple variations and have set your delivery to "rotate" so you can examine the performance of each ad variation.  Make sure you have a strong call to action and a good match with the theme - and specific keywords - within your group(s).

 

Try this now and examine any change over a few days then come back and let us know how you got on.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Not Getting Leads

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thanks Moshe / Dusons,

 

Could you please help me to improve my CTR.

 

my landing page is below.

 

http://www.spectranet.in/Datacenter-solutions/Virtual-Private-Servers1.php

 

Regards,

Sandeep

Re: Not Getting Leads

Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆
I just had a quick look to your landing page and following are the things I found missing:

1) You have no internal links or buttons to your company page. If a user comes to your landing page then they either contact you or leave the page, as they have no nothing else to do. Being a VPS service you should look to inlcude links to your company information and other service you provide so that your users can involve with your landing page.

2) You have mentioned your phone number on the landing page. Are you tracking the same through adwords phone tracking. You might be receiving calls but you probably cannot distinguish if its coming from adwords or from another source.

3) Your landing page has decent information but graphically its not that impressive and information is not arranged in an attractive manner. Your immediate competitors on Google are using a much better landing page. See http://launchtimevps.com/ and http://www.ewebguru.com/vps.php

-----Other Suggestions-----

VPS is a kind of niche market where people tend to do a lot of research before actually buying your services. Therefore you should definitely look to implement Remarketing in your campaign to remind your visitors again & again that you have the best deals that your competitors.

So first go ahead & improve your landing page. In the mean while work on your ads to improve CTR. Implement phone tracking & Remarketing and then hit your target market hard.

Thanks!

Re: Not Getting Leads

[ Edited ]
Top Contributor
# 9
Top Contributor

Hi OnlineSandeep,

 

About that CTR...I believe you said that you advertise on search and display network.  Can you please share the CTR of each network individually?  While a .30% CTR may be horrible on the search network I think what you shared with us is a combination of both Search and Display Network.  - Scroll to the bottom of your account pages to see the Search and Display Network data segmented.

 

The fact that a google specialist said all was well does not impress me Smiley Happy  If they don't really understand your business and your customers then they may not be able to give you really good advice.  Instead they can look at the metrics and say all is good, but it obviously is not good if you are not getting leads Smiley Happy

 

What kind of match types are your keywords - broad, phrase, exact?

 

 

 

 



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re:No conversions due to landing page quality

Top Contributor
# 10
Top Contributor

@onlinesandeep,

Well, first I agree with Jon that we rarely disagree. Mostly in all cases we think along the same line....(In the rare event that we disagree it's a different approach we are taking, as I will explain)

 

@Jon;

In this case, I'm sure that the keywords need to be worked out and fixed, and probably also the ad-copy (those are basics - as you indicated). We are just educating the user differently, to reach to the same goal. My experience, shows that in those cases with low CTR, there is generally also a poor quality LP. The approach I take is to I start with examining the LP, and going from there backwards, to set the correct keywords, after a good quality landing page is in place.


I prefer to begin with a landing page concept, that is the essential, and much easier to a user to fully understand and realize. (Poor LP - no leads . It's easy "to catch").

I did want to get to keywords later, in a follow-on answer - after onlinesandeep, would give a link to his landing page, (to keep my first answer brief and short), but, you were faster in responding...Smiley Embarassed

 

With onlinesandeep giving a link to his landing page, we do see, that a major fix is needed. I will leave that for another post to be followed....

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’