I'm running a universal app campaign and have the budget set at $2 per day and a target of $0.70 CPC.
I have gotten no impressions in the past 24 hours and am wondering what I'm doing wrong.
Someone said that my 'bid' was too low, does that mean my CPC is too low?
The app costs $0.99, so if I raise the CPC any higher I wont be making any money when people download it, right? Google takes 30% so if I spend $0.70 on advertising and google takes the other $0.33 then what's the point?
Am I doing something wrong here? Why do I get no impressions?