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New Click Types - what do they mean?

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# 1
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Lately I've been seeing some new Click Types in the Click Type segment. I have looked for explanation online as to what they mean but have been unable to find anything.


They are as follows:


  1. Call-to-action for landing page in location format
  2. Call-to-action for directions in location format
  3. Text area in location format
  4. Map in location format


These are in a Display campaign I'm presently running and the volume of clicks on the Call-to-action click types are very high.


Thanks for your assistance.

1 Expert replyverified_user

New Click Types - what do they mean?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @ROB L,


When segmenting the Display Network campaigns by click type, you are also shown reporting on clicks to your location extensions. E.g. Map in location format might be a person who opens a link to Maps to your local business page while Text area in location format means clicks by a user heading to your site. Etc.