New Click Types - what do they mean?
Lately I've been seeing some new Click Types in the Click Type segment. I have looked for explanation online as to what they mean but have been unable to find anything.
They are as follows:
- Call-to-action for landing page in location format
- Call-to-action for directions in location format
- Text area in location format
- Map in location format
These are in a Display campaign I'm presently running and the volume of clicks on the Call-to-action click types are very high.
Thanks for your assistance.
New Click Types - what do they mean?[ Edited ]
July 2017 - last edited July 2017
Hi @ROB L,
When segmenting the Display Network campaigns by click type, you are also shown reporting on clicks to your location extensions. E.g. Map in location format might be a person who opens a link to Maps to your local business page while Text area in location format means clicks by a user heading to your site. Etc.