- Subscribe to RSS Feed
- Mark Topic as New
- Mark Topic as Read
- Float this Topic for Current User
- Subscribe
- Printer Friendly Page
My ad is going above budget...
[ Edited ]June 2015 - last edited June 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
I need some help here. I set up my first ad campaign today to display a trailer for my YouTube channel. I don't have much money, so I set up a campaign for $1.07 a day for 14 days, coming to around $15. The ad just started running today and according to the data, it has already gotten a total cost of almost $6! I mean the ad seems to be reaching a lot of people, but it's going to blow through my budget in a matter of days rather than over the 2 week period like I wanted. I thought it was supposed to stop near the daily budget, but it has blown through it and seems to still be going. Any advice or help would be greatly appreciated.
Also just a side question: If people click on the video, it does take them directly to my channel, right?
Re: My ad is going above budget...
June 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Did you use enhanced bidding or anything like that, other than manual bidding? That could lead to this situation. Check on that first and make sure you're on manual bidding.
Google will over-deliver up to 20% over your budget on any single day but will not go over you budget for the month. When you run a campaign less than 30 days, you should expect up to 20% over-delivery. But $6 is way over 20%.
Double-check the daily budget amount. Make sure you don't have a misplace decimal. What's your Max CPC bid?
Where people go when they click on your depends on how you set the ad up.
Best of Luck!
Pete
Re: My ad is going above budget...
June 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse