My Boss wants a report to see how Google PPC has worked for him.
He doesn't know if he wants to continue to use PPC so he asked me for a report so that he can see how it's working, but I need something comprehensive as he does not know how to use it like I do. AND something that shows how awesome it is working.
Re: My Boss wants a report to see how Google PPC has worked for him.
Hi Michelle Y,
If your conversion tracking is setup right, you will know how much you spent and how much you sold, possibly even what you sold. Just bottom line it for him?
We spent $X over the period of [start ]date to [end date] and sold a total of $Y.
You could set the date range to one month at a time since you started, record all those numbers, and give him a spread sheet with all that data summarized month-to-month.
Best of Luck!