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Multiple account tracking: Optimizing tracking code (conversion.js)

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# 1
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Hi,

 

I am developing the site of a client who has multiple AdWords tracking snippets on some of the pages. One for measuring customer registrations from landing pages includes the snippet which is using conversion.js 15 times.

Now I wanted to ask if it is possible to just include conversion.js once (e.g. on top of all the tracking variables) to optimize the performance of the tracking and the web page overall or if there are different ways to achieve that.

 

I already read this thread from the help archive: https://groups.google.com/forum/?fromgroups#!topic/adwords-help-roi/pRXIextU67k. But unfortunately my client does not want to change the tracking to Google Analytics.

 

Thanks in advance.

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Re: Multiple account tracking: Optimizing tracking code (conversion.js)

Top Contributor
# 2
Top Contributor
Why is there multiple conversion tracking snippets?
You can set 15 different conversion types within AdWords without using the same one 15 different times.

If it's from multiple accounts, and performance is the issue, I'd consider using a third party tag management platform like open tag http://www.opentag.qubitproducts.com/ (No affiliation)