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Multiple Websites Duplicate keywords
November 2013
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We have several different businesses that sell the same products. Is it better to have one brand bid on specific keywords or all the brands bid to have more presence? The latter will increase my bids, but to me I don't care which brand gets the sale as long as it isn't the competition.
Thoughts?
Re: Multiple Websites Duplicate keywords
November 2013
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Because whilst you're bidding on the same keyword, each business will have a different approach given their specialties. That means each business will have a different market terrain (as it were) - geography, demographic, etc, etc. And since their approach is different, they'll have slightly different ads to appeal to those customers they can serve best - and slightly different negative keywords, landing pages and all that kind of thing.
And leave the rest to the Google algorithm! It will pop the appropriate ad in place for each search term that someone enters - and each of your companies will have a different slice of the market (market niche) to go at. So whilst you're bidding on the same keywords, you're actually speaking to very different areas of the marketplace!
Did you follow that ???
I'm around so if you want to ask questions, please do so!
Re: Multiple Websites Duplicate keywords
November 2013
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Hello;
This is an interesting question:...
If you are using the same account to target all brands i.e (different campaigns or ad-groups), then the question becomes redundant - since only one ad per account on SERP. (The brand name that matches the search query will trigger the ad)
IF you comply with the conditions listed on the "double serving" for "multiple brands owned by the same entity" - this becomes a strategy question;
Which is correct?
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Re: Multiple Websites Duplicate keywords
November 2013
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Re: Multiple Websites Duplicate keywords
November 2013
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