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More ad words conversions than analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are running a campaign just now and seem to be showing less conversions in analytics than adwords. The campaigns are showing about 30-40% more conversions in adwords than they are in analytics?

 

The conversion page disappears so don't think can be anything to do with page reload?

 

Could this be impacted in  a Multi Channel/Attribution sense - Ad Words is attributing more conversions to it's campaigns but analytics reads it differently?

 

Thanks,

Laura

1 Expert replyverified_user

Re: More ad words conversions than analytics

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# 2
Participant ✭ ✭ ✭
Hi Laura G,

Welcome..

AdWords reports in Google Analytics import data directly from the AdWords system, and they usually match the data in your AdWords account exactly. There are, however, circumstances under which the data can differ.Please go through the following link for more information..

https://support.google.com/analytics/answer/1034383?hl=en

Re: More ad words conversions than analytics

Top Contributor
# 3
Top Contributor
Hi Laura,
Further to Shuva's great answer, please refer here for additional information.
https://support.google.com/analytics/answer/2679221?hl=en

It's confusing I know, but this way it actually advantageous if you take a step back.
Let us know if you have any specific questions.