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Mobile Install Conversion Tracking

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

HI Guys,

 

Wanted to understand the difference between conversions and converted clicks in a Mobile Install campaigns?

 

Appreciate your help. Smiley Happy

 

Regards

Rohit Khanna

Re: Mobile Install Conversion Tracking

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Rohit, Smiley Happy

Great question.

A conversion in a mobile install campaign is defined as a user installing your app for the first time.

A converted click should be the same thing, it just depends on which clicks are included in that metric. Is there any difference in the numbers? And where are you running your mobile install ad? Just search or also on the display network/admob? Smiley Happy

Re: Mobile Install Conversion Tracking

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Abbie, Smiley Happy

I am tracking App first open installs. I am seeing a difference of about 200 b/w my converted clicks and conversions. I am only running on Display - mobile install campaign.

A converted click should be unique. However, I believe a person reinstalling the app again should be counted as conversions, however the difference shouldn't be that huge

Regards
Rohit Khanna