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Metrics for RLSA "bid only" campaign
June 2015
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Hi,
I'm just looking to set up some RSLAs with bid adjustments.
My question is if I take the "bid only" approach and layer a bid adjustment over an existing campaign, is there a way I can compare metrics (CTR, conversion rate etc) between the existing campaign and the RLSA layer?
Or would I need to set up a copy of the existing campaign with the bid adjustment then compare the performance of the two campaigns?
Cheers,
Jeff
Re: Metrics for RLSA "bid only" campaign
June 2015
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Correct (at least as I see it) - this is the approach I would recommend.
>>"....to set up a copy of the existing campaign with the bid adjustment, then compare the performance of the two campaigns
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Re: Metrics for RLSA "bid only" campaign
June 2015
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I was hoping that there would be an easier way to split the data rather than creating duplicate campaigns or AGs. I suppose I'll test a single campaign and see if it's worth the extra effort.
Thanks again,
Jeff P