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I'm just looking to set up some RSLAs with bid adjustments.
My question is if I take the "bid only" approach and layer a bid adjustment over an existing campaign, is there a way I can compare metrics (CTR, conversion rate etc) between the existing campaign and the RLSA layer?
Or would I need to set up a copy of the existing campaign with the bid adjustment then compare the performance of the two campaigns?
Correct (at least as I see it) - this is the approach I would recommend.
>>"....to set up a copy of the existing campaign with the bid adjustment, then compare the performance of the two campaigns
Moshe,AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
I was hoping that there would be an easier way to split the data rather than creating duplicate campaigns or AGs. I suppose I'll test a single campaign and see if it's worth the extra effort.
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