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Median Household Income of Customers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello! How would I find my customer's median household income on google analytics?

1 Expert replyverified_user

Re: Median Household Income of Customers

Top Contributor
# 2
Top Contributor

Hi Brittany,

 

Unfortunately this information is not available in Google Analytics. Check out this article to see what kind of info you can pull: https://support.google.com/analytics/answer/2799357?hl=en

 

If you really need to find this information then I would recommend using a service like Quantcast or something similar. You could also get creative with Google Analytics by putting together a custom report. Create a table with Metro as the Dimension and whatever metrics you need. You can then pull Median Income into the report by finding a table on the internet (like this one) by DMA and combining them. 

 

Hope that helps,

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
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