Measure Results with AdWords Conversion Tracking
Hi I have set up my PLA campaign using the auto targets to distinguish between brands. In analytics, i see the conversions for the entire PLA campaign but how would i get a break down by brand?
Re: Measure Results with AdWords Conversion Tracking
Hi Fiona, welcome to the Community.
To see that sort of level of detail you'll need to set up Analytics for ecommerce tracking. It's not hard (for a programmer!) but does need some limited integration with your website/checkout procedure. Some website packages (such as Wordpress) may be able to do this automatically for you but if you have a bespoke site or one that doesn't provide this integration you'll need to do it yourself or have your web person do it for you.
Of course, I'm assuming your question was "how to do it", not simply "how to find it". If it's how to find it, look in Analytics under Conversions -> Ecommerce - Product Performance.