AdWords
2.9K members online now
2.9K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Meaning of (Content Marketing) as Search Network Campaign top Keyword ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When looking at AdWords Campaigns, specifically KeyWords the top ranked keyword is listed as (Content Marketing) by a wide margin. What does this term refer to?

1 Expert replyverified_user

Meaning of (Content Marketing) as Search Network Campaign top Keyword ?

Top Contributor
# 2
Top Contributor

Hi @Mikey K,

 

Content Marketing within the Adwords Search Network refers to websites that allow AdWords to serve ads on them. AdWords scans a website that is partnered with AdWords for content that matches your keywords/ads/content and shows your ad on that website when a match happens. 

 

Kind Regards,

 

James

 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Meaning of (Content Marketing) as Search Network Campaign top Keyword ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Okay, so the viewer hasn't entered a search, they have just visited a page/site that has one or more of our AdWords somewhere on the site. Makes sense since these have a very high bounce rate for our site. Thanks, M

Meaning of (Content Marketing) as Search Network Campaign top Keyword ?

Top Contributor
# 4
Top Contributor

Hi @Mikey K,

 

You are welcome... and you are right. 

 

Glad I was able to help you further expand your understanding of AdWords.

 

Kind Regards,

 

James

 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile