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Manual vs. Auto Tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

We are currently experiencing an issue that hopefully someone has experience with!

 

So we have auto-tagging turned on within Analytics so we are able to track campaign metrics. We like having this level of insight into our campaigns, and therefore would like to continue using auto-tagging going forward. 

 

We are running unto an issue, because we use a third party tracking system in order to measure purchases. Our sales cycle typically is not within 1 month, and is not completed online. So a user might register from Adwords June 1, and call in on July 1 to upgrade their account or even purchase a different bundle. 

 

Our issue is that in order to track Adwords purchases in our third party system, we would need to manually tag the urls (to pass over campaign, keyword, ad, etc. parameters). We have been told that it is not a good idea to use manual and auto-tagging at the same time. While we want to be able to track purchases through manual tagging, we also do not want to lose out on valuable campaign data driven by auto-tagging in Analytics. 

 

Have any of you experienced this before? Do you know if there is a way to use Manual & Auto-tagging without duplication?

 

Any insight here would be much appreciated. 

 

Thanks a lot! 

1 Expert replyverified_user

Manual vs. Auto Tracking

Top Contributor
# 2
Top Contributor

Hi Sydney F,

Typically, 3rd party trackers will use names other than the utm_* names used by AdWords. In that case, there's no conflict between the two. If the 3rd party tracker does use utm_* names, you could see data reported twice in Analytics.

Best of Luck,

 

Pete

 

petebardo -- Deadhead doing AdWords

Manual vs. Auto Tracking

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks so much for your reply. This is very helpful Smiley Happy


Following this method, are we okay to still leave auto-tagging enabled?


Thanks again. 

Manual vs. Auto Tracking

Top Contributor
# 4
Top Contributor

Hi Sydney,

Yes, leave auto-tagging enabled to get the most out of Analytics and AdWords reports. There is a limit the the length of the query string, I believe it is 1024 characters. I use both manual and auto tagging and haven't hit that limit.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords