MCC(s) - Account(s) - Campaigns Structure Strategy[ Edited ]
June 2016 - last edited June 2016 by Buzzb
I have a question related to account(s) organising for events related AdWords campaigns. I will be happy to have opinion and insights of the community about the best way of organising MCC(s), Account(s) and Campaigns, keeping in mind all input information. I will try to explain as much as simple and in details all of the input info that we have. Attached you can find a graph representing structure of the websites/ business.
1.There are 2 types registrations, that should be measured as conversions -visitors and exhibitors.
2.Visitors registrations are on 3rd party registration website. When you register for one of the events from "My Big Show1", you have a profile and you can't register for another show (there is email check in the beginning of registration process)
3.Exhibitor registrations are on Event sub-domain website
4.Budgets are allocated on "My Big Show 1" Level
5.Reporting has to be on "My Big Show 1 " Level as well as on Event level
6.There are many "My Big Shows"
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Re: MCC(s) - Account(s) - Campaigns Structure Strategy
Hi @Alexander V, I'm not sure I've fully understood the arrangement but one thing stands out for me - that the budget and reporting is at the "Big Show 1" level.
Although it's possible to manage budgets across Accounts, it's a lot easier when it's all in one Account so I'd be inclined to have Accounts for each "Big Show", with separate Campaigns for the various elements you want to promote, then have these contained within a single MCC.