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Location Extension Tracking

Badged Google Partner
# 1
Badged Google Partner

Hey I have a quick question about tracking calls from the location extension. Does AdWords use the Google Forwarding number for the number on the location extension, or does it use the number on the GMB listing? Either way, do the calls show up as a conversion if we set up "Calls from ads" conversion goal in AdWords? Will it also show up as  Goal in Analytics if it is set up properly?

 

We also like to use a call tracking software to track all calls to. Does anyone else use location extensions as well as call tracking software? The calls from the location extension will obviously not show up in the call tracking software so we are unable to see how long the calls are, etc, but can you still track these calls easily as conversions? Does anyone else do that?

1 Expert replyverified_user

Location Extension Tracking

[ Edited ]
Top Contributor
# 2
Top Contributor

If the   Google forwarding number is NOT shown, then a number from GMB might be shown.

As a general rule (there are some exceptions)  The forwarding number (is added as a call extension in addition to location extension) has a priority.

There are many vendors on the market for call tracking. On this professional platform the guidelines prohibit any promotion or recommendation.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Location Extension Tracking

Badged Google Partner
# 3
Badged Google Partner

Thanks for your input. 

 

Is it still ideal to use the Location extension even though the calls won't be tracked to the Call tracking software? Will they still show up in Analytics?

Location Extension Tracking

Top Contributor
# 4
Top Contributor

If you use call forwarding by Google most of the time the call extension is shown, so I would definitely recommend  to use location extension. You will see a full reporting in AdWords and Analytics.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Location Extension Tracking

Badged Google Partner
# 5
Badged Google Partner

Ok. Thank you